MCF Publishing Flow

1

Export the video

Compressor

1.1Export a standard and a high quality version using the Compressor presets

ProducesTwo video files, uploaded in phase 2

2

Upload videos to Vimeo

Vimeo

2.1Update titles

2.2Check thumbnail

2.3Get download links

aOpen Hamburger Menu › Video File Links

bSelect Download the video from the dropdown

cCopy the link for the Source option

ProducesVimeo Source download URL, used in 3.5

3

Create the download page

Squarespace

3.1Duplicate a previous page

3.2Update the URL to the standard formatFormat YY-Concert#-ThreeRandomCharacters · Example /25-2-a3z

3.3Add the URL to the Delivery Links listNotion: Massed Choir Festival › Delivery Links

3.4Replace the concert thumbnailIt will already be in the Squarespace library.

3.5Update both buttons with the Vimeo download URLThe Source link from 2.3.

3.6Update the download size on both buttons

3.7Go to the URL in a secure (private) browser window and test the downloadsCheck the file name and size.

Name & size correct?

YesContinue to phase 4

NoFix the buttons (3.5–3.6), then test again

ProducesSquarespace download page URL, used in 4.4f and 8.5b

4

Send out the delivery email

SquarespaceMailchimp

4.1Export names and emails for the orders of this concert

4.2Combine online orders with school orders and Tim/Lynda

4.3Import the concert order list into Mailchimp

aUse Copy Paste

bSelect Update any existing contacts

cAdd the concert tag in the format MCF-YY-Concert#

4.4Replicate the previous delivery campaign

aUpdate the name of the campaign

bChange recipients to the new tag

cUpdate the subject. Format: MCF YYYY Recording, Concert #

dSet to Send Now

eUpdate the thumbnail image

fUpdate the link to the Squarespace download page on both the button AND the image

gSend a test email, follow all links and sanity check

Test email OK?

YesSend the campaign, then continue to phase 5

NoFix the campaign (4.4), then send another test

5

Update the website front page

Squarespace

5.1Update the front page to show what is available and what is still in editing

Example text

Keep a professionally filmed recording of your child's unique performance.

High quality digital download.

Concert 1 and 2 are available for immediate download.

Concert 3-7 orders will receive an email as soon as your recording is available for download. Concerts will be released chronologically as editing completes.

6

Update the order confirmation email

Show which concerts are available immediately.

Squarespace

6.1Go to Settings › Customer Notifications › Products and Services › Order Confirmed › Edit Email

6.2Click [ Add an optional custom message based on product type. ]

6.3Update the text in the sidebar

Example text

Concerts are being released chronologically as editing completes throughout October.

If you ordered Concert 1–3 you will receive a seperate email with a download link straight away.

If you ordered Concert 4-7 you will receive a download link via email as soon as your concert is available.If you have placed an order for a 2024 concert, you will receive a seperate email with a download link straight away.

6.4Hit Save!

7

Update the product buttons

Squarespace

7.1Go to Products & Services › Products › Services

7.2Click the concert to be updated

7.3Change the Button Text field from Pre-order to Buy & Download

8

Create the delivery automation

Delivers any future purchases automatically.

Squarespace

8.1Go to Campaigns › Automations

8.2Duplicate a past automation

8.3Click Edit AutomationOnly if the edit page doesn't open automatically.

8.4Update the trigger to the correct concert

8.5Click the Action tile › Edit Email

aUpdate the thumbnail image

bUpdate the link to the Squarespace download page on both the button AND the image

cUpdate the subject line to MCF 2026 Concert Download

dSend a test email, follow all links and sanity check

Test email OK?

YesActivate the automation (8.6)

NoFix the email (8.5), then send another test

8.6Activate the automation

9

Close out the orders

Squarespace

9.1On the Squarespace Orders page, set orders for this concert to FulfilledNo notification.